Google Maps optioned up in Australia

It might not sound like much to some, but a beefed up Google Maps service is finally being launched in Australia.

The pundits seem to be excited about Google's partnership with News Ltd, the Australian subsidiary (and former parent company) of News Corp, to create a domestic business search function, putting it in competition with Telstra and it's offshoot Sensis, which manages the Yellow and White Pages, as well as the sometimes excellent Whereis.com, which provides a mapping and directions service (particularly useful for mapping out routes or working out how far away your hotel is from the nearest pub). Apparently, this will spark some sort of competition, leading to improvements for all consumers. Something like that anyway.

Me? I'm just excited that finally Google Maps provides some decent coverage and linked services for Australian cities. I can't wait to see what funky mash-ups the kids will come up with using the Maps API. There's a good round-up of mash-ups already available at Google Maps Mania, but I want even more funkiness.

I'd do it myself, but that would take skill, talent and possibly even a fresh idea, all of which are currently in short supply with the pixelated one.

See also:
news.com.au - Web deal for Google, News
Sky News Australia - Google Maps launch